Dynasty third-season episode "La Mirage": TV Guide ad and listing

[bmasters9]

From TV Guide, the New Hampshire edition for the week of Dec. 11, 1982: ad and listing for O-R Dynasty third-season episode "La Mirage", OAD Wed. Dec. 15, 1982 on ABC...

 

[tommie]

I think the La Mirage opening could've been more scandalous than it was.

 

[GillesDenver]

Like everybody jumping naked in the pool to have an orgy ?

 

[bmasters9]

I think the La Mirage opening could've been more scandalous than it was.

Are you saying you think it was too tame?

 

[tommie]

Are you saying you think it was too tame?

A dead body turning up would've been good, just saying.

 

[bmasters9]

A dead body turning up would've been good, just saying.

It probably would have veritably spiced it up a bit.

 

[Jimmy Todd]

It probably would have veritably spiced it up a bit.

A skeleton of a baby. Then the ensuing mystery is who was the mother?

 

[Snarky Oracle!]

The skeleton of Ed Ledding.

 

[Alexis]

Or just Kirby... Face down in the pool. Would have been nice.

 

[Matthew Blaisdel]

That awful count could have been found dead in the pool.

 

[Alexis]

That awful count could have been found dead in the pool.

Or Mark? I mean the list is endless.

 

[Snarky Oracle!]

Or just Kirby... Face down in the pool. Would have been nice.

Everybody always wants poor Kirby to die.

That awful count could have been found dead in the pool.

I always think Count Pierre du Chalon should have taken the place of Peter Devilbus. At least the smarmy Count isn't quite as repellant -- and that could have gradually led us into the Moldavia plots, with the Count and Prince Michael contemptuous cousins.

 

[Karin Schill]

Thanks for sharing that old TV Guide add. It's interesting to see how they tried to market the show way back when.

 

[bmasters9]

Thanks for sharing that old TV Guide add. It's interesting to see how they tried to market the show way back when.

Not a problem! Television marketing in general, IMO, was far better way back when.

 

[Snarky Oracle!]

Not a problem! Television marketing in general, IMO, was far better way back when.

The producers and ABC really wanted DYNASTY to supplant DALLAS as TV's #1 show, such that they placed a big ad in nearly every issue of TV GUIDE for nearly every episode of Season 5 during the 1984-85 year -- far beyond the normal amount.

And, with a little help from Donna Reed, it worked.

 

[bmasters9]

The producers and ABC really wanted DYNASTY to supplant DALLAS as TV's #1 show, such that they placed a big ad in nearly every issue of TV GUIDE for nearly every episode of Season 5 during the 1984-85 year -- far beyond the normal amount.

And, with a little help from Donna Reed, it worked.

And another thing-- I especially loved the old-style NCI captioning icon in many TV Guide ads (and on-screen promos) way back when (that was also in a few opening title sequences way back when as well).

Here's an example of an on-screen notification sequence of such, from ABC in '85:

And here is that old-style captioning icon on a title card, from Nightline in '88:

 

[Karin Schill]

The producers and ABC really wanted DYNASTY to supplant DALLAS as TV's #1 show, such that they placed a big ad in nearly every issue of TV GUIDE for nearly every episode of Season 5 during the 1984-85 year -- far beyond the normal amount.

You know call me naive but I've never realized before now that the TV Channels paid money for those ads.
For some reason I thought they were just in TV Guide as information/teaser for the audience. You know the fact that I don't even think of those ads as "commercial" proves that it worked. I guess advertising was a bit more subtle back then.

 

[Jimmy Todd]

Before the internet where we can find spoilers ad infinitum, the TV Guide was the place to get teasers and fun ads such as the ones posted. The internet has provided a lot, but when it comes to t.v. I miss the days where it was just the TV Guide

 

[Matthew Blaisdel]

And, with a little help from Donna Reed, it worked.

Well, thanks Miss Reed, at least for that. She really was a blessing for my all time favorite Soap.