I think in all honesty, Hollyoaks has got the best and most deserved chance at winning at the next British Soap Awards ceremony, for the reason being that TPTB have been brave enough to make urgent cutbacks whereby reducing the number of episodes from 2-3 per week, in line with how the soaps used to be and how Hollyoaks has and is evolving and getting better over time, it just needs more adult characters and less teenager characters, even a cast cull with less characters to coincide with the reduced episodes and then the show will go from strength to strength. Whilst Hollyoaks and EastEnders began a decade apart, Hollyoaks has got a better chance now definitely now without a doubt because EastEnders has become too farfetched, retconned, ruined, destroyed, and lost completely all credibility it ever had at all.
If they can get good production team on board such as Tony McHale or even Jimmy McGovern, it'll give Hollyoaks a greater boost and the envy of the other British soaps, or if Phil Redmond ever decides to return.