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Message: <blockquote data-quote="Carrie Fairchild" data-source="post: 312737" data-attributes="member: 673">This is an interesting turn of events for a number of reasons. Not only will the ITV soaps be going head to head with EastEnders but also with whatever new 8pm dramas the BBC launch going forward (including the Waterloo Road revival). The live ratings for EE will definitely take a hit but it'll probably continue to pull in the required figures through iPlayer and catch up, so I don't think it's ready for the scrapheap just yet (nevermind the new set just being finished).If BBC are worried about live ratings, their only options for avoiding the ITV soaps would mean either partially or completely displacing The One Show in order to accommodate EE. This would be the first time since the fourth episode was added in 2001, that any change has been made to their timeslots (excluding rescheduling for sports or special events). Historically, EE adding their third episode in 1994 left Brookside in the same predicament and Channel 4 ended up moving their soap to avoid the clash.Finally, I think the move is another indication that ITV is recognising that streaming is the main game in town now and that their live schedules can be more fluid. Particularly when you consider how long Emmerdale has held that 7pm slot for, ITV clearly aren't concerned about losing habit forming live viewers in the move. Whatever happens, it'll be interesting to see it pan out.</blockquote>