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Message: <blockquote data-quote="Daniel Avery" data-source="post: 367076" data-attributes="member: 27">I assume the reason they have Diet Pepsi and Pepsi Zero Sugar (and the Coke equivalents) both in production despite their similarities is a bizarre sort of name recognition.  Diet Pepsi (which I drink often) and Pepsi Zero Sugar (which I rarely see available where I shop) both use aspartame as its sugar substitute, but the word "diet" in the title can repel some consumers, so the "zero" version cons those people into buying essentially the same drink.  Diet Pepsi and Diet Coke are still widely distributed, but I bet over time these companies will switch out the two and phase out "Diet" items in favor of the "Zero" items.I think many people drink diet soda for the same reason I do---the caffeine buzz.</blockquote>