Menu
Forums
New posts
Search forums
What's new
New posts
Latest activity
Awards
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Forums
US Soaps
Daytime Soaps
The Gates: CBS developing new daytime soap
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="tommie" data-source="post: 391037" data-attributes="member: 370"><p>I think there's a lot of things at play here - with the pandemic, the strikes and streaming collapse happening pretty much back-to-back has probably gotten TPTB to re-evaluate the soap opera format. With prime time ratings getting lower and daytime sort of levelling out I think it might make sense for them to go back and try to get profit off daytime soaps. Talk shows and the like might be cheap, but at the same time it has no value in streaming - no one's really sitting around and watching old The Talk episodes. Streaming shows in general have a very bloated budget, while shows like Days of our Lives produces 260 episodes a year for a fraction of the cost. </p><p></p><p>Add that African-American viewers are some of the most loyal to broadcast television at this point, but at the same time it's an audience that's hard to monetize in prime time because it's an audience that has lower than average income so advertisers aren't willing to pay premium. That's not an issue with daytime which has a different advertising profile.</p></blockquote><p></p>
[QUOTE="tommie, post: 391037, member: 370"] I think there's a lot of things at play here - with the pandemic, the strikes and streaming collapse happening pretty much back-to-back has probably gotten TPTB to re-evaluate the soap opera format. With prime time ratings getting lower and daytime sort of levelling out I think it might make sense for them to go back and try to get profit off daytime soaps. Talk shows and the like might be cheap, but at the same time it has no value in streaming - no one's really sitting around and watching old The Talk episodes. Streaming shows in general have a very bloated budget, while shows like Days of our Lives produces 260 episodes a year for a fraction of the cost. Add that African-American viewers are some of the most loyal to broadcast television at this point, but at the same time it's an audience that's hard to monetize in prime time because it's an audience that has lower than average income so advertisers aren't willing to pay premium. That's not an issue with daytime which has a different advertising profile. [/QUOTE]
Insert quotes…
Verification
6 + 4 =
Post reply
Forums
US Soaps
Daytime Soaps
The Gates: CBS developing new daytime soap
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top