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<blockquote data-quote="SueEllenRules!" data-source="post: 17482" data-attributes="member: 87"><p><strong><span style="font-size: 22px">How Donald Trump Accidentally Created The Nasty Woman Economy</span></strong></p><p></p><p><span style="font-size: 15px"><img src="http://blogs-images.forbes.com/maddieberg/files/2016/10/nasty-woman-swanky.jpg?width=960" alt="" class="fr-fic fr-dii fr-draggable " style="" /> </span></p><ul> <li data-xf-list-type="ul"><span style="font-size: 15px">When Donald Trump called Hillary Clinton a “nasty woman” in Wednesday’s debate, he didn’t mean it as a compliment. But subsequently, many women have been embracing the term — if Clinton is nasty, well they want to be nasty, too.</span></li> <li data-xf-list-type="ul"><span style="font-size: 15px"><a href="https://www.raygunsite.com/search?q=nasty+women" target="_blank">T-shirts</a>, <a href="https://www.instagram.com/p/BLzZr9qgj4y/" target="_blank">tote bags</a>, <a href="https://www.etsy.com/listing/486526215/nasty-woman-mug-funny-coffee-mug?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=nasty%20woman&ref=sr_gallery_9&source=aw&awc=6220_1477015134_daa00d6df821bf430a6fcee1bc202f5e&utm_source=affiliate_window&utm_medium=affiliate&utm_campaign=us_location_buyer&utm_content=78888" target="_blank">mugs</a> and even a <a href="https://blackphoenixalchemylab.com/shop/limited-edition/nasty-woman/" target="_blank">perfume</a> have sprung up for sale on the Internet (including some products for <a href="https://society6.com/product/madame-president-if-youre-nasty-white-lettering_biker-tank#s6-6065321p37a40v330a41v334a42v338?utm_campaign=2083&utm_source=skimlinks&utm_medium=affiliate&utm_content=skimlinks_direct&curator=skimlinks" target="_blank">men</a>) that spin Trump’s slam to celebrate what they think Clinton exemplifies: female ambition, intelligence, power and action. </span></li> <li data-xf-list-type="ul"><span style="font-size: 15px">“I kept thinking about that comment after the debate, and how the phrase now has a totally different meaning,” says Elizabeth Holliday, the lead designer at e-commerce site <a href="http://swankypress.com/" target="_blank">Swanky Press</a>. “It has morphed from the insult that Trump intended to a badge of honor for accomplished women.”</span></li> <li data-xf-list-type="ul"><span style="font-size: 15px">In a way that might be aggravating to Trump, the proof of this “nasty” movement can be seen by the measure he seems to care about the most: the money.</span></li> <li data-xf-list-type="ul"><span style="font-size: 15px">In the day following the debate, when Swanky Press introduced its Nasty Woman merchandise, sales jumped 350% from the site’s daily average. Sales at <a href="https://www.raygunsite.com/" target="_blank">Raygun</a>—a mini-chain based in Des Moines that Clinton has visited and that describes itself as<em> A Prairie Home Companion </em>meets <em>The</em> <em>Onion</em> meets Urban Outfitters—says its sales doubled after making “America Needs Nasty Women” T shirts available Thursday. Google Ghost has sold over 10,000 items of its line of <a href="https://googleghost.com/collections/all/nasty-woman" target="_blank">Nasty woman merchandise</a>, which includes a tee-shirt, sweatshirt and tote bag. Like many other Nasty Woman entrepreneurs, the site will donate a portion of proceeds to Planned Parenthood.</span></li> <li data-xf-list-type="ul"><span style="font-size: 15px">“If ’nasty woman’ is going to be used to describe our likely next president, then maybe we should wear it as a badge of honor,” says Amanda Brinkman, who designed the <a href="https://googleghost.com/collections/apparel/products/short-sleeve-womens-t-shirt-5" target="_blank">shirt</a> for Google Ghost.</span></li> <li data-xf-list-type="ul"><span style="font-size: 15px">And then there’s Janet Jackson. The singer didn’t have to make anything new to benefit from the nasty trend. Her 1986 “Nasty” got new love after the debate; <a href="https://twitter.com/Spotify/status/789123168791302145" target="_blank">Spotify streams of the song increased 250%</a> after the debate.</span></li> <li data-xf-list-type="ul"><span style="font-size: 15px">But there is one particular company that may benefit the most from Trump’s name-calling: <a href="http://www.nastygal.com/" target="_blank">clothing website Nasty Gal</a>. After all, Sophia Amoruso’s billion-dollar business—the same one that landed her a spot on this year’s<a href="http://www.forbes.com/sites/clareoconnor/2016/06/01/nasty-gal-sophia-amoruso-richest-women-net-worth/#60d3401544e1" target="_blank"> richest self-made women list</a> with an estimated net worth of $280 million—embraced the word nasty in 2006, while, to use a Clinton-ism, Trump was still hosting<em> Celebrity Apprentice</em>.</span></li> <li data-xf-list-type="ul"><span style="font-size: 15px">In the day following the debate, Twitter conversation around founder and former-CEO Amoruso increased 223% and 230% around Nasty Gal, according to data from ListenFirst Media, a digital data and analytics company. </span></li> <li data-xf-list-type="ul"><span style="font-size: 15px">All of this extra social media attention will likely lead to more site visits and purchases (the company declined to confirm whether it’s seen a bump yet). It probably helped that Amoruso took advantage of Trump’s use of the word “nasty.”</span></li> <li data-xf-list-type="ul"><span style="font-size: 15px">In support of Clinton (and sales), Nasty Gal changed its website banner to read Nasty Woman following the debate and swiftly announced that it would be selling a nasty woman tote bag, which will also feature a cartoon of a regal-looking Clinton.</span></li> <li data-xf-list-type="ul"><span style="font-size: 15px">Amoruso, who named the company after a 1970s album by funk singer Betty Davis, says the driving ethic behind the company is to be a strong woman in life and in business — or, as she likes to call it, being a <a href="https://twitter.com/GIRLBOSS?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_blank">girlboss</a>. Amoruso believes the ambition, intelligence and work ethic that characterize a girlboss extend to Clinton.</span></li> <li data-xf-list-type="ul"><span style="font-size: 15px">“Hillary’s a nasty woman in, like, the best way possible,” <a href="http://www.npr.org/2016/10/20/498736807/women-on-social-media-respond-to-trump-calling-clinton-a-nasty-woman" target="_blank">she told NPR</a> on the day after the debate. “She stands by her beliefs. She keeps showing up.”</span></li> <li data-xf-list-type="ul"><span style="font-size: 15px">Who knows, maybe Amoruso will soon have to design a line of pantsuits.</span></li> </ul><p><span style="font-size: 15px"><a href="http://www.forbes.com/sites/maddieberg/2016/10/21/how-donald-trump-donald-trump-accidentally-created-the-nasty-woman-economy/#1a12242cf263" target="_blank">http://www.forbes.com/sites/maddieberg/2016/10/21/how-donald-trump-donald-trump-accidentally-created-the-nasty-woman-economy/#1a12242cf263</a></span></p></blockquote><p></p>
[QUOTE="SueEllenRules!, post: 17482, member: 87"] [B][SIZE=6]How Donald Trump Accidentally Created The Nasty Woman Economy[/SIZE][/B] [SIZE=4][IMG]http://blogs-images.forbes.com/maddieberg/files/2016/10/nasty-woman-swanky.jpg?width=960[/IMG] [/SIZE] [LIST] [*][SIZE=4]When Donald Trump called Hillary Clinton a “nasty woman” in Wednesday’s debate, he didn’t mean it as a compliment. But subsequently, many women have been embracing the term — if Clinton is nasty, well they want to be nasty, too.[/SIZE] [*][SIZE=4][URL='https://www.raygunsite.com/search?q=nasty+women']T-shirts[/URL], [URL='https://www.instagram.com/p/BLzZr9qgj4y/']tote bags[/URL], [URL='https://www.etsy.com/listing/486526215/nasty-woman-mug-funny-coffee-mug?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=nasty%20woman&ref=sr_gallery_9&source=aw&awc=6220_1477015134_daa00d6df821bf430a6fcee1bc202f5e&utm_source=affiliate_window&utm_medium=affiliate&utm_campaign=us_location_buyer&utm_content=78888']mugs[/URL] and even a [URL='https://blackphoenixalchemylab.com/shop/limited-edition/nasty-woman/']perfume[/URL] have sprung up for sale on the Internet (including some products for [URL='https://society6.com/product/madame-president-if-youre-nasty-white-lettering_biker-tank#s6-6065321p37a40v330a41v334a42v338?utm_campaign=2083&utm_source=skimlinks&utm_medium=affiliate&utm_content=skimlinks_direct&curator=skimlinks']men[/URL]) that spin Trump’s slam to celebrate what they think Clinton exemplifies: female ambition, intelligence, power and action. [/SIZE] [*][SIZE=4]“I kept thinking about that comment after the debate, and how the phrase now has a totally different meaning,” says Elizabeth Holliday, the lead designer at e-commerce site [URL='http://swankypress.com/']Swanky Press[/URL]. “It has morphed from the insult that Trump intended to a badge of honor for accomplished women.”[/SIZE] [*][SIZE=4]In a way that might be aggravating to Trump, the proof of this “nasty” movement can be seen by the measure he seems to care about the most: the money.[/SIZE] [*][SIZE=4]In the day following the debate, when Swanky Press introduced its Nasty Woman merchandise, sales jumped 350% from the site’s daily average. Sales at [URL='https://www.raygunsite.com/']Raygun[/URL]—a mini-chain based in Des Moines that Clinton has visited and that describes itself as[I] A Prairie Home Companion [/I]meets [I]The[/I] [I]Onion[/I] meets Urban Outfitters—says its sales doubled after making “America Needs Nasty Women” T shirts available Thursday. Google Ghost has sold over 10,000 items of its line of [URL='https://googleghost.com/collections/all/nasty-woman']Nasty woman merchandise[/URL], which includes a tee-shirt, sweatshirt and tote bag. Like many other Nasty Woman entrepreneurs, the site will donate a portion of proceeds to Planned Parenthood.[/SIZE] [*][SIZE=4]“If ’nasty woman’ is going to be used to describe our likely next president, then maybe we should wear it as a badge of honor,” says Amanda Brinkman, who designed the [URL='https://googleghost.com/collections/apparel/products/short-sleeve-womens-t-shirt-5']shirt[/URL] for Google Ghost.[/SIZE] [*][SIZE=4]And then there’s Janet Jackson. The singer didn’t have to make anything new to benefit from the nasty trend. Her 1986 “Nasty” got new love after the debate; [URL='https://twitter.com/Spotify/status/789123168791302145']Spotify streams of the song increased 250%[/URL] after the debate.[/SIZE] [*][SIZE=4]But there is one particular company that may benefit the most from Trump’s name-calling: [URL='http://www.nastygal.com/']clothing website Nasty Gal[/URL]. After all, Sophia Amoruso’s billion-dollar business—the same one that landed her a spot on this year’s[URL='http://www.forbes.com/sites/clareoconnor/2016/06/01/nasty-gal-sophia-amoruso-richest-women-net-worth/#60d3401544e1'] richest self-made women list[/URL] with an estimated net worth of $280 million—embraced the word nasty in 2006, while, to use a Clinton-ism, Trump was still hosting[I] Celebrity Apprentice[/I].[/SIZE] [*][SIZE=4]In the day following the debate, Twitter conversation around founder and former-CEO Amoruso increased 223% and 230% around Nasty Gal, according to data from ListenFirst Media, a digital data and analytics company. [/SIZE] [*][SIZE=4]All of this extra social media attention will likely lead to more site visits and purchases (the company declined to confirm whether it’s seen a bump yet). It probably helped that Amoruso took advantage of Trump’s use of the word “nasty.”[/SIZE] [*][SIZE=4]In support of Clinton (and sales), Nasty Gal changed its website banner to read Nasty Woman following the debate and swiftly announced that it would be selling a nasty woman tote bag, which will also feature a cartoon of a regal-looking Clinton.[/SIZE] [*][SIZE=4]Amoruso, who named the company after a 1970s album by funk singer Betty Davis, says the driving ethic behind the company is to be a strong woman in life and in business — or, as she likes to call it, being a [URL='https://twitter.com/GIRLBOSS?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor']girlboss[/URL]. Amoruso believes the ambition, intelligence and work ethic that characterize a girlboss extend to Clinton.[/SIZE] [*][SIZE=4]“Hillary’s a nasty woman in, like, the best way possible,” [URL='http://www.npr.org/2016/10/20/498736807/women-on-social-media-respond-to-trump-calling-clinton-a-nasty-woman']she told NPR[/URL] on the day after the debate. “She stands by her beliefs. She keeps showing up.”[/SIZE] [*][SIZE=4]Who knows, maybe Amoruso will soon have to design a line of pantsuits.[/SIZE] [/LIST] [SIZE=4][URL]http://www.forbes.com/sites/maddieberg/2016/10/21/how-donald-trump-donald-trump-accidentally-created-the-nasty-woman-economy/#1a12242cf263[/URL][/SIZE] [/QUOTE]
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