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You say "Pry-mark", I say "Pree-mark"
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<blockquote data-quote="Mel O&#039;Drama" data-source="post: 76693" data-attributes="member: 23"><p>How to pronounce the budget retailer's name has caused a basket-load of debate.</p><p></p><p>Some claim "Pry-mark" is an upmarket affectation. Others say "Pree-mark" is a northern thing.</p><p></p><p>But Primark have tried to settle the matter once and for all, writing on their website: "We like to use Pr-Eye-Mark."</p><p></p><p></p><p><a href="http://www.bbc.co.uk/news/uk-40926473">http://www.bbc.co.uk/news/uk-40926473</a></p><p></p><p></p><p></p><p></p><p></p><p>Does anyone remember the Primark jingle from the Eighties? "Primark. Who-ooah. Only Primark."</p><p></p><p>If memory serves, in that advert it was clearly - and repeatedly - pronounced as "Pree-mark". Based on which I've always used that pronunciation.</p><p></p><p>They clearly can't make up their <u><em>own</em></u> minds how to pronounce it, so I'm calling them out and saying they're wrong. Or just the worst kind of snobs.</p><p></p><p></p><p><img src="https://pbs.twimg.com/media/CRmOB0hWIAEswib.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></p><p></p><p></p><p>If I ever shopped there I'd boycott them. As it is I'll have to make do with using the classic pronunciation. It makes more sense to me anyway (who ever heard of a "pr-eye-ma" Donna?)</p><p></p><p></p><p></p><p>But how have <em>you</em> said it up until today?</p></blockquote><p></p>
[QUOTE="Mel O'Drama, post: 76693, member: 23"] How to pronounce the budget retailer's name has caused a basket-load of debate. Some claim "Pry-mark" is an upmarket affectation. Others say "Pree-mark" is a northern thing. But Primark have tried to settle the matter once and for all, writing on their website: "We like to use Pr-Eye-Mark." [URL]http://www.bbc.co.uk/news/uk-40926473[/URL] Does anyone remember the Primark jingle from the Eighties? "Primark. Who-ooah. Only Primark." If memory serves, in that advert it was clearly - and repeatedly - pronounced as "Pree-mark". Based on which I've always used that pronunciation. They clearly can't make up their [U][I]own[/I][/U] minds how to pronounce it, so I'm calling them out and saying they're wrong. Or just the worst kind of snobs. [IMG]https://pbs.twimg.com/media/CRmOB0hWIAEswib.jpg[/IMG] If I ever shopped there I'd boycott them. As it is I'll have to make do with using the classic pronunciation. It makes more sense to me anyway (who ever heard of a "pr-eye-ma" Donna?) But how have [I]you[/I] said it up until today? [/QUOTE]
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