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Global Telly Talk
General TV
Commercials: Representation Or Tokenism?
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<blockquote data-quote="Grant Jennings" data-source="post: 295659" data-attributes="member: 746"><p>Commercials on television today feature more diverse representation than just a few years ago. I'm in favor of this but the way it's being handled feels slightly off. It's as there's a checklist they are following:</p><p>• interracial couple</p><p>• gay dads (sometimes, but less often, gay moms)</p><p>• dancing fat woman, preferably a woman of color</p><p></p><p>I imagine the major ad agencies sent their employees to Diversity Workshops and the employees came away with the same thought: "As long as we include a set list of depictions, we're good. We don't need to give this any further thought." It feels shallow and arbitrary to me.</p></blockquote><p></p>
[QUOTE="Grant Jennings, post: 295659, member: 746"] Commercials on television today feature more diverse representation than just a few years ago. I'm in favor of this but the way it's being handled feels slightly off. It's as there's a checklist they are following: • interracial couple • gay dads (sometimes, but less often, gay moms) • dancing fat woman, preferably a woman of color I imagine the major ad agencies sent their employees to Diversity Workshops and the employees came away with the same thought: "As long as we include a set list of depictions, we're good. We don't need to give this any further thought." It feels shallow and arbitrary to me. [/QUOTE]
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Global Telly Talk
General TV
Commercials: Representation Or Tokenism?
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