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<blockquote data-quote="Daniel Avery" data-source="post: 137051" data-attributes="member: 27"><p>From my experience watching such things, networks would prefer a show that might be lower-rated but stable in its ratings over a show that has lots of peaks and valleys in its ratings.&nbsp; The ad buyers like predictability.&nbsp; If you promise XYZ Inc. that a show will get 1 million viewers, and can demonstrate the show gets that audience every week, they will more likely buy ad time than if a show gets 1 million one week, 500k the next, 700k the next, etc.&nbsp; Networks typically have to reimburse ad buyers (like agreeing to air the ads more times than their earlier agreement) if the show did not deliver the number of viewers it was supposed to.&nbsp; The network also wants to make every possible dollar, so if they sell a block of commercial time at a &quot;million-viewer&quot; rate and the show actually gets 2 million viewers, that&#039;s perceived as money lost (since they could have sold that block at the more lucrative 2-million rate).&nbsp; So while they always want high-rated hits, there is also value placed on predictable, solid shows that may not set the ratings on fire.</p></blockquote><p></p>

[QUOTE="Daniel Avery, post: 137051, member: 27"] From my experience watching such things, networks would prefer a show that might be lower-rated but stable in its ratings over a show that has lots of peaks and valleys in its ratings. The ad buyers like predictability. If you promise XYZ Inc. that a show will get 1 million viewers, and can demonstrate the show gets that audience every week, they will more likely buy ad time than if a show gets 1 million one week, 500k the next, 700k the next, etc. Networks typically have to reimburse ad buyers (like agreeing to air the ads more times than their earlier agreement) if the show did not deliver the number of viewers it was supposed to. The network also wants to make every possible dollar, so if they sell a block of commercial time at a "million-viewer" rate and the show actually gets 2 million viewers, that's perceived as money lost (since they could have sold that block at the more lucrative 2-million rate). So while they always want high-rated hits, there is also value placed on predictable, solid shows that may not set the ratings on fire. [/QUOTE]

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Who played JR Ewing?