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Message: <blockquote data-quote="Daniel Avery" data-source="post: 430413" data-attributes="member: 27"><p>Advertisers want to buy ad time on shows that deliver predictable numbers.  Knots, in its later years, had steady audience figures week to week, with none of the peaks and valleys one sees in shows that are "a flash in the pan" or in the midst of "creative peaks and valleys".  No, they were not scoring 30 shares like a lot of the better-known shows, but the 15 share was reliable and could be purchased by some of the companies afraid to spend so much extra $$$ to buy ad time in the 30-share shows.  KL was delivering a "safe" investment to advertisers in a very fickle industry, so CBS was happy to stick by them as long as they made money for the network.</p></blockquote><p></p>