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<blockquote data-quote="Daniel Avery" data-source="post: 431379" data-attributes="member: 27"><p>The lists of ratings sometimes do not tell the whole story, though, especially the weekly round-ups. A show's rating for that week might be adversely affected by a one-time sporting event or a movie that normally did not air against the show. The show may have been airing in a different time slot than usual, or aired a rerun that week (though I remember that<em> TV Guide</em> used to denote such by putting (R) after the title). Sometimes a show might have a different lead-in than usual, which might add or subtract some viewers.</p><p></p><p>The "overall ratings" for a week or a season did give a better idea of the trends that the viewers cared about; the "overnights" were what the network execs and the producers obsessed over because every single rating point meant millions in ad revenue and even small changes in viewership could determine whether they kept their jobs.</p></blockquote><p></p>
[QUOTE="Daniel Avery, post: 431379, member: 27"] The lists of ratings sometimes do not tell the whole story, though, especially the weekly round-ups. A show's rating for that week might be adversely affected by a one-time sporting event or a movie that normally did not air against the show. The show may have been airing in a different time slot than usual, or aired a rerun that week (though I remember that[I] TV Guide[/I] used to denote such by putting (R) after the title). Sometimes a show might have a different lead-in than usual, which might add or subtract some viewers. The "overall ratings" for a week or a season did give a better idea of the trends that the viewers cared about; the "overnights" were what the network execs and the producers obsessed over because every single rating point meant millions in ad revenue and even small changes in viewership could determine whether they kept their jobs. [/QUOTE]
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