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Global Telly Talk
General TV
Television Nielsen Ratings Website
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<blockquote data-quote="Daniel Avery" data-source="post: 218009" data-attributes="member: 27"><p>Nielsen collects all that data in order to sell it to the networks and the production companies. My guess is that a large majority of that information is kept secret so that the networks, etc. <em>have</em> to pay for it; if Nielsen just published all of their data in one website for everyone to access freely, they would have to invent a new revenue stream. It's like online newspapers putting their stories behind a paywall, only on a much larger scale. The basic information will leak through over time, but the details are only accessible to those willing to pay for them.</p></blockquote><p></p>
[QUOTE="Daniel Avery, post: 218009, member: 27"] Nielsen collects all that data in order to sell it to the networks and the production companies. My guess is that a large majority of that information is kept secret so that the networks, etc. [I]have[/I] to pay for it; if Nielsen just published all of their data in one website for everyone to access freely, they would have to invent a new revenue stream. It's like online newspapers putting their stories behind a paywall, only on a much larger scale. The basic information will leak through over time, but the details are only accessible to those willing to pay for them. [/QUOTE]
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Television Nielsen Ratings Website
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