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The Great Katharine Hepburn
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<blockquote data-quote="ClassyCo" data-source="post: 268244" data-attributes="member: 7"><p style="text-align: justify"><span style="font-family: 'georgia'">It is mind boggling to me how Hepburn's career did a complete turnaround. She was couldn't buy herself a hit movie in the late 1930s. All of her movies during that time --- SPITFIRE, THE LITTLE MINISTER, A WOMAN REBELS, MARY OF SCOTLAND, HOLIDAY, as well as others --- were failures. Some of them lost a lot of money. Not even would-be classics like STAGE DOOR and BRINGING UP BABY earned what was expected. RKO put Hepburn in STAGE DOOR to give the movie some sense of prestige, but were quite opened to the fact that they were banking on Ginger Rogers to bring in an audience substantial enough to get a profit. </span></p> <p style="text-align: justify"><span style="font-family: 'georgia'"></span></p> <p style="text-align: justify"><span style="font-family: 'georgia'">Hepburn's attitude was largely or at least partly to blame. She quite simply refused to act like a movie star of her day. She was beautiful and talented, but she brushed off publicity and the Hollywood game. She refused to sign autographs, and had a brash and rude rapport with the press. This is not how Americana in the 1930s wanted their leading ladies to act. Hepburn could have exerted the independent slant, but her rudeness and tomboyish fashion choices just rubbed people the wrong way. She was awarded the nickname "Katharine of Arrogance" during this time. </span></p> <p style="text-align: justify"><span style="font-family: 'georgia'"></span></p> <p style="text-align: justify"><span style="font-family: 'georgia'">Still, RKO seemed fairly committed to resurrecting her popularity. That's why she was paired with Ginger Rogers and Cary Grant in the late thirties, two of the studio's biggest stars. The movies she made with those people earned small profits, and naturally the indifferent box office return fell at Hepburn's feet. Independent theater owner Harry Brandt labeled Hepburn, along with many other well-known stars, as "box office poison" in a 1938 paid newspaper article. He wrote that these stars' high salaries were not warranted by the low ticket sales for their films. This was definitely the case for an actress like Hepburn, who had not had a hit in years at the time of the article's publication.</span></p> <p style="text-align: justify"></p> <p style="text-align: center"><span style="font-family: 'georgia'"> [ATTACH=full]26728[/ATTACH]</span></p> <p style="text-align: justify"></p></blockquote><p></p>
[QUOTE="ClassyCo, post: 268244, member: 7"] [JUSTIFY][FONT=georgia]It is mind boggling to me how Hepburn's career did a complete turnaround. She was couldn't buy herself a hit movie in the late 1930s. All of her movies during that time --- SPITFIRE, THE LITTLE MINISTER, A WOMAN REBELS, MARY OF SCOTLAND, HOLIDAY, as well as others --- were failures. Some of them lost a lot of money. Not even would-be classics like STAGE DOOR and BRINGING UP BABY earned what was expected. RKO put Hepburn in STAGE DOOR to give the movie some sense of prestige, but were quite opened to the fact that they were banking on Ginger Rogers to bring in an audience substantial enough to get a profit. Hepburn's attitude was largely or at least partly to blame. She quite simply refused to act like a movie star of her day. She was beautiful and talented, but she brushed off publicity and the Hollywood game. She refused to sign autographs, and had a brash and rude rapport with the press. This is not how Americana in the 1930s wanted their leading ladies to act. Hepburn could have exerted the independent slant, but her rudeness and tomboyish fashion choices just rubbed people the wrong way. She was awarded the nickname "Katharine of Arrogance" during this time. Still, RKO seemed fairly committed to resurrecting her popularity. That's why she was paired with Ginger Rogers and Cary Grant in the late thirties, two of the studio's biggest stars. The movies she made with those people earned small profits, and naturally the indifferent box office return fell at Hepburn's feet. Independent theater owner Harry Brandt labeled Hepburn, along with many other well-known stars, as "box office poison" in a 1938 paid newspaper article. He wrote that these stars' high salaries were not warranted by the low ticket sales for their films. This was definitely the case for an actress like Hepburn, who had not had a hit in years at the time of the article's publication.[/FONT] [/JUSTIFY] [CENTER][FONT=georgia] [ATTACH type="full" width="402px"]26728[/ATTACH][/FONT][/CENTER] [JUSTIFY][/JUSTIFY] [/QUOTE]
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