For a show with a twenty-year run on primetime network television, GUNSMOKE retained solid Nielsen ratings practically all the way through. Thirteen of those seasons were spent inside the Top 10, nine of those were in the Top 5, and from 1957 until 1961, it was the #1 show on the air. Even when it fell to #34 in 1967, that still wasn't that bad for a show twelve years old, and it quickly rebounded and regained a large percentage of its audience when CBS shook-up its schedule and moved GUNSMOKE from Saturdays to Mondays for the 1967-68 season.On that 1972-73 chart, Gunsmoke was apparently still doing well in 9th place, that being its 18th season.
For a show with a twenty-year run on primetime network television, GUNSMOKE retained solid Nielsen ratings practically all the way through. Thirteen of those seasons were spent inside the Top 10, nine of those were in the Top 5, and from 1957 until 1961, it was the #1 show on the air. Even when it fell to #34 in 1967, that still wasn't that bad for a show twelve years old, and it quickly rebounded and regained a large percentage of its audience when CBS shook-up its schedule and moved GUNSMOKE from Saturdays to Mondays for the 1967-68 season.
Where the frek was Dallas?
The list doesn't have DALLAS, KNOTS LANDING, or FALCON CREST, so I guess they hadn't started their seasons yet. Based on the dates at the top, this may have been a reruns list.Where the frek was Dallas?
Sanford & Son WAS a Norman Lear show.View attachment 57350
These ratings here give a good representation of what was happening to the face of primetime TV in the early 1970s.
Long-time favorite GUNSMOKE was still placing strong at #18 for the week, but the majority of the Top 20 shows were a brood of new fare created in the wake of the "rural purge" and the overall shake-up at the TV networks at the start of the 1970s.
MARY TYLER MOORE and BOB NEWHART were both in the Top 10, while more politically aware comedies like ALL IN THE FAMILY and MAUDE were at #1 and #4, respectively. Still, American viewers enjoyed more wholesome offerings, like THE WALTONS, which placed #5 for the week.
More progressive, diverse sitcoms, like SANFORD AND SON, were also drawing big numbers, coming in at #3 here. Funnily enough, I always think of SANFORD AND SON as a Norman Lear show.
On the flip side, shows like HERE'S LUCY didn't even make the Top 30 here (it's #33 for the week), which I guess is fitting considering this was its final year. More youth-aimed sitcoms, such as THE BRADY BUNCH (at #36) and THE PARTRIDGE FAMILY (at #61), also shocked me.
Where the frek was Dallas?
Yes, the nighttime soaps took the summers off. You can't rerun soap episodes because it confuses the viewers who aren't bright enough to notice it's a rerun.
"Oh, man, they shot JR again? He was just shot a few months ago. In that same office. Wearing that same suit. Oh, these writers have no imagination."

This ratings list above does not denote whether the individual shows were first-run or repeats. Granted, most shows started new seasons in late September, but not all shows started their new seasons at the same time. Networks would occasionally premiere all their shows in stages rather than all at once. The networks were often counter-programming new shows against the older, established shows in an effort to cut the older show's audience, but the audience would reject many more shows than they embraced. Audience "sampling" of new shows is usually a temporary hiccup. By November or December many of the new shows had faced the judgment of the network, who either cancelled them outright or moved them into safer slots to give them a better chance of survival.And then to see shows like BOB NEWHART, THE JEFFERSONS, and CAROL BURNETT so low.
I don't know.
It always takes me by surprise to see RHODA and PHYLLIS out-ranking MARY TYLER MOORE on these ratings recaps. I've only seen pieces of the two spin-offs, but I've seen enough to know that MARY TYLER MOORE was certainly the better show.
And then to see shows like BOB NEWHART, THE JEFFERSONS, and CAROL BURNETT so low.
I don't know.
This ratings list above does not denote whether the individual shows were first-run or repeats. Granted, most shows started new seasons in late September, but not all shows started their new seasons at the same time. Networks would occasionally premiere all their shows in stages rather than all at once. The networks were often counter-programming new shows against the older, established shows in an effort to cut the older show's audience, but the audience would reject many more shows than they embraced. Audience "sampling" of new shows is usually a temporary hiccup. By November or December many of the new shows had faced the judgment of the network, who either cancelled them outright or moved them into safer slots to give them a better chance of survival.
Oh, and if you want to see how terrible some of the new shows were back then, find clips of #66. The Montefuscos and try to make it through more than a few minutes.
RANK | SHOW | NETWORK | ESTIMATED AUDIENCE |
1. | All in the Family | CBS | 20,949,600 |
2. | Rich Man, Poor Man | ABC | 19,488,000 |
3. | Laverne & Shirley | ABC | 19,140,000 |
4. | Maude | CBS | 17,400,000 |
5. | The Bionic Woman | ABC | 17,330,400 |
6. | Phyllis | CBS | 17,052,000 |
7. | Sanford and Son | NBC | 16,982,400 |
8. | Rhoda | CBS | 16,982,400 |
9. | The Six Million Dollar Man | ABC | 16,912,800 |
10. | ABC Monday Night Movie | ABC | 16,843,200 |
11. | Happy Days | ABC | 16,634,400 |
12. | One Day at a Time | CBS | 16,077,600 |
13. | ABC Sunday Night Movie | ABC | 16,008,000 |
14. | The Waltons | CBS | 15,938,400 |
15. | M*A*S*H | CBS | 15,938,400 |
16. | Starsky and Hutch | ABC | 15,660,000 |
17. | Good Heavens | ABC | 15,660,000 |
18. | Welcome Back, Kotter | ABC | 15,381,600 |
19. | The Mary Tyler Moore Show | CBS | 15,242,400 |
20. | Kojak | CBS | 15,172,800 |
21. | The Jeffersons | CBS | 14,964,000 |
22. | Baretta | ABC | 14,824,800 |
23. | The Sonny & Cher Show | CBS | 14,755,200 |
24. | Good Times | CBS | 14,616,000 |
25. | Chico and The Man | NBC | 14,476,800 |
26. | The Bob Newhart Show | CBS | 14,407,200 |
27. | Donny and Marie | ABC | 14,407,200 |
28. | The Streets of San Francisco | ABC | 14,407,200 |
29. | The Carol Burnett Show | CBS | 14,268,000 |
30. | Police Woman | NBC | 14,059,200 |